As part of Lululemon’s Align collection launch, I created a digital campaign at Westfield London to connect and engage. The campaign brought to life the brand’s mission to “invite people to find joy in movement” and embody the Align collection’s promise of liberation through buttery-soft, weightless design. Align isn’t just activewear, it’s a call to live fully and without distraction. Through bold visuals, the campaign captured the essence of “Live like you are alive,” delivering a vibrant, high-impact presence across key digital screens throughout the shopping centre.box included the new branding I had designed for  ‘RECYCLE, REWEAR & REPAIR’, their new in-store and online jewellery recycling program.